“The problem with comparing soda to art is that there’s nothing about coke that needs to be savored; it’s inherently replaceable. You can enjoy a coke, and then buy another one immediately. But we’re taught from a young age that fine art is the opposite of that. Each museum-endorsed painting is so unique that it is “priceless,” as if assigning a figure to art is somehow gauche.”
andy warhol
Everybody owns a piece of Coke. What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
- Andy Warhol