Hi!
I’m a communications strategist who writes about technology, change management, and the arts. I spent many years at Ogilvy, where I developed messaging frameworks and launch strategies for Fortune 50 brands, including IBM and Intel, and won awards along the way. I’ve helped organizations navigate organizational change, increase engagement, and tell stories that put end-users first.
Today, as the Development Communications Lead at the Denver Art Museum, I oversee donor communications across web, social, email, print, and events, creating a cohesive experience that strengthens relationships with patrons, while growing membership and click-through rates along the way.
Whether I’m launching a product, a fundraising campaign, or a brand narrative, I turn complicated ideas into stories that people actually understand.
Telling Brand Stories
Intel
Challenge: Intel needed the language to tell a consistent brand story.
My role: Working with their communications team, I came to understand their guiding principles and put them into an internal messaging guide.
Result: Telling Intel’s Story became the international standard for the company. Translated into several languages, Intel marketers all around the world rely on this guide to speak to the company’s wins, culture, and goals.
Comcast
Challenge: Comcast Technology Solution was rebranding, and needed to define the change for its marketing team.
My role: Through interviews with Comcast, I defined the brand’s new values, brand promise, and brand positioning.
Result: A new set of brand guidelines got their internal team on the same page. The project won a BMA Silver Award for rebranding.
Driving Internal Change
Beautycounter
Challenge: Makeup innovator Beautycounter knew change was coming, and wanted a playbook before disruption started.
My role: In close collaboration with Beautycounter, I wrote the playbook that outlined the company’s best practices for connecting with leaders, managers, and brand advocates for virtually all types of change.
Result: This playbook became the north star for the company as it navigated the ever-evolving industry of consumer-to-consumer beauty.
Lumos
Challenge: Lumos was bringing together established telecommunications companies—Lumos Networks and NorthState. The new Lumos combined separate regional presences into one game-changing, category-disrupting brand.
My role: External transformation demanded an internal reboot, too, and I brought together the new positioning with the existing employee sentiment to create a brand culture guide.
Result: With this guide, employees from both companies aligned around the new brand and saw themselves in the promise of Lumos.
Articulating Product Innovation
IBM Watson
Challenge: IBM Watson Customer Engagement could support a better online experience for retail and insurance companies, but no one knew it.
My role: Collaborating with the product team at IBM, I developed a story that anyone could follow—and sell.
Result: The IBM sales team had a mobile-friendly sales tool that brought the value of Watson Customer Engagement to life.
IBM Analytics
Challenge: IBM had a solution insurers needed, but insurers didn’t know they wanted it.
My role: Using Monroe’s Motivated Sequence, I created a narrative that placed the customer at the center, and showed the value of IBM analytics.
Result: Working in close collaboration with the designer, I brought the power and importance of analytics to life for insurers.
Telling Stories In-house
At the Denver Art Museum, I develop communications that deepen relationships with patrons, corporate sponsors, and donors. Whether building a community within a patron group or promoting an exclusive event, I help supporters feel connected to the museum’s mission.
Web
In collaboration with our web team, I wrote the Denver Art Museum’s giving web pages, our first touch for potential donors looking to learn more about supporting the museum.
Social
I cast, wrote, and produced an Instagram video for Colorado Gives Day at the Denver Art Museum, driving over 10,000 impressions and over 200 click-throughs. I also wrote an accompanying blog for the video.
I manage email outreach for the Development team, developing both the strategy and content for about five emails each month. My average open rate is 82%, with a click-through rate of 22%.
