Hi!
I’m a communications strategist who writes about technology, change management, higher education, nonprofits, and the arts. I spent many years at Ogilvy, where I developed messaging frameworks and launch strategies for global brands including IBM and Intel. I’ve helped organizations navigate organizational change, increase engagement, and tell stories that put customers first.
Today, as the Development Communications Lead at the Denver Art Museum, I oversee donor communications across web, social, email, print, and events, creating a cohesive experience that strengthen relationships with patrons.
Whether I’m launching a product, a fundraising campaign, or a brand narrative, I turn complicated ideas into stories people actually understand.
Can I see that in bullet points?
I developed Intel’s internal messaging framework that went onto become the international standard.
I’ve won a BMA Silver Award for Comcast Business brand messaging.
I created marketing strategies and launch campaigns for IBM, Intel, and other Fortune 500 technology companies.
I grew CultureHaus, a Young Patron group at the Denver Art Museum, by 8%.
Developed communications supporting fundraising, exhibitions, and membership initiatives at one of the nation’s leading art museums.
Headlines: When You Like Words, But Not Too Many of Them
Telling Brand Stories
Challenge: Intel needed the language to tell a consistent brand story.
My role: Working with their communications team, I came to understand their guiding principles and put them into an internal messaging guide.
Result: Telling Intel’s Story became the international standard for the company. Translated into several languages, Intel marketers all around the world rely on this guide to speak to the company’s wins, culture, and goals.
Comcast
Challenge: Comcast Technology Solution was p rebranding, and the company needed its team
Process: Through interviews with Comcast, we defined the brand’s new values,
Result: A new set of brand guidelines got their internal team on the same To mark the rebranding of Comcast Technology Solutions, I put together a new set of brand guidelines around "What's Your Possible?" This effort won a BMA Silver Award for re-branding.
Driving Internal Change
Make-up innovator Beautycounter wanted to prepare for change before it happened. In close collaboration with Beautycounter, I wrote a playbook that outlined the company’s best practices for connecting with leaders, managers, and brand advocates for virtually all types of change.
Challenge: Lumos was bringing together established telecommunications companies—Lumos Networks and NorthState. The new Lumos combined separate regional presences into one game-changing, category-disrupting brand.
My role: External transformation demanded an internal reboot, too, and I brought together the new positioning with the existing employee sentiment to create a brand culture guide.
Result: With this guide, employees from both companies aligned around the new brand and saw themselves in the promise of Lumos.
Articulating Product Innovation
Challenge: IBM IBM Watson Customer Engagement could support a better online experience for retail and insurance companies, but no one knew it.
Process: Collaborating with the product team at IBM, I developed a story, filled with eye-popping stats that told a story.
Result: The IBM sales team had a mobile-friendly sales tool that brought the value of Watson Customer Engagement to Life.
Challenge: IBM had a solution insurers needed, but insurers didn’t know they wanted it.
Process: Using Monroe’s Motivated Sequence, I told a story that placed the customer at the center, and showed the value of IBM analytics.
Result: In close collaboration with design, I develop an almost too-cute approach to bringing analytics to life for insurers.
Denver Art Museum
At the Denver Art Museum, I develop communications that deepen relationships with patrons, corporate sponsors, and donors. Whether building a community within a patron group or promoting an exclusive event, I help supporters feel connected to the museum’s mission.
In collaboration with our web team, I wrote the Denver Art Museum’s giving web pages, our first touch for potential donors looking to learn more about supporting the museum.
Social
I cast, wrote, and produced an Instagram video for Colorado Gives Day at the Denver Art Museum, driving over 10,000 impressions and over 200 click-throughs. I also wrote an accompanying blog for the video.
I manage email outreach strategy for the Development team, develop the content strategy—and the content—of about three emails a month to different patron groups. My average open rate is 82% and my average click-through rate is 22%.