Inspiring Teams on a Deadline

I use simple language to bring complex ideas to life. I have written and edited internal communication tools for telecomms, global tech companies, and start-ups. With more than a dozen years of professional writing and editing experience and a good attitude, I know how to work across teams for the best product, delivered on time.

Lumos

Lumos brought together two established telecommunications companies, Lumos Networks and NorthState. The new Lumos combined separate regional presences into one game-changing, category-disrupting brand.

To make a splash in its community and demonstrate the future-focused nature of the company, Lumos knew its external transformation required an internal reboot, too. The rebrand couldn’t just be outward facing; it had to launch a galvanizing culture to bring the people of both companies together. All employees would have to align around the new brand and see themselves bringing the promise of Lumos to its customers.

IBM

Before COVID, IBM’s CMO ended its popular work from home policy. To raise the marketing team’s morale and to showcase IBM’s latest analytic tools, the team at Ogilvy designed a three-day intensive workshop, Making the Marketer. As part of the event, I created Escape the Room, a hands-on activity that gave IBMers a chance to use their own analytics tools to adjust their marketing strategy.

Intel

Intel needed the language to tell a consistent brand story. Working with their communications team, I built their internal messaging guide.

Telling Intel’s Story became the international standard for the company. Translated into several languages, Intel marketers all around the world rely on this guide to speak to the company’s wins, culture, and goals.

Beautycounter

Make-up innovator Beautycounter wanted to prepare for change before it happened. In close collaboration with Beautycounter, I wrote a playbook that outlined the company’s best practices for connecting with leaders, managers, and brand advocates for virtually all types of change.