Done on Deadline
Collaborating with coworkers and clients, I've written infographics, presentations, video scripts, and web copy for Fortune 50 companies.
IBM infographic
As a technology company that has thrived for over a century, IBM has had to communicate their value directly to their customers. Working closely with design, we created an almost too-cute theme that showed the value of IBM's analytics solutions for insurance.
Workshop development
Keeping the marketing team engaged and using the most innovative technology is a huge priority for IBM. As part of Making the Marketer, a three-day intensive for IBM's marketing team, I developed Escape the Room, a hands-on activity that gave IBMers a chance to use their own analytics tools to adjust their marketing strategy.
Mobile sales tool
I worked with a design team to develop an easy-to-follow, mobile-friendly digital sales tool that showed how IBM Watson Customer Engagement could support a better online experience for retail and insurance companies.
Brand work
To mark the rebranding of Comcast Technology Solutions, my colleagues and I put together an ad campaign around "What's Your Possible?"
We also developed a new set of brand guidelines for Comcast Technology Solutions, seen in part below. This effort won a BMA Silver Award for re-branding.
Sellers’ guide
CDW cloud sellers aren't born knowing how to sell cloud. Working closely with CDW subject matter experts and the Leopard design team, I developed an infographic that gave CDW sellers the information to pitch cloud by industry.
UX copy
Crowe needed a new website. Working as the lead writer for the Ogilvy UX team, I put copy to design, making the sample pages come alive. The project was a success, and when it was time to move the old site onto the new design, Crowe brought on my group to lead the copy updates.
Event development
Even when no one is paying me, I get things done. In 2014, I started Making the Mountain, an artist salon that brings together Denver creatives. Participants have included CPR's Ryan Warner, Pizzeria Locale's Lachlan MacKinnon-Patterson, and pastor and author Nadia Bolz-Weber.
Video
I've written internal enablement videos for IBM, Comcast and CDW, some of which are unfortunately not readily available online. If you're interested in seeing more of my scripts come to life, please contact me at raronauer@gmail.com, and I will send the videos your way.